888Poker and streaming platforms
888Poker has long had its team of ambassadors, among whom they count world-famous players as Chris Moorman, Dominic Nietzsche, and Kara Scott. However, their role in popularizing the room in recent years has been limited to playing the WSOP with 888 logos.
In fact, 888Poker didn't improve its presence on streaming platforms, quite a different approach from its main competitors, which set streamers teams a long time ago.
Some of the main XL Series tournaments were broadcasted on the room's YouTube channel (28 thousand subscribers), but those are inconsistent. Two months ago, the 888PokerTV channel was created on Twitch but under the same strategy in the same series. So far, the channel has gained only 8.8k followers.
Nevertheless, yesterday it became known that the room finally decided to take matters into its own hands.
New StreamTeam and its members
The site didn't reinvent the wheel but used the old proven method:
On July 1, 2021, 888Poker announced StreamTeam with five members:
- Nick "eastyyy22" Eastwood
- Ricardo "Mat3usPT" Mateus
- David "New_Dave" Gibson
- Josh "JoshManleyPoker" Manley
- Adam "Eklo" Tocholke
Although there are no well-known names in the team, all streamers have been playing poker for several years, although they remain at the low and medium stakes. Hence, they are close to the target audience of the room.
Curiously, three players are British, one lives in Portugal and another one in Canada. Such a selection of countries is not accidental and shows which markets are now the most priority for 888Poker. Having five team members at once will diversify the streams on 888PokerTV and make them around the clock.
What to expect from the new team?
It's challenging to call 888Poker a room that quickly reacts to the changes in the industry. The new Poker8 client has been under development for several years, and the old one has been working for more than 10. There are no new products or game formats at all: all the promotions are freeroll-related, and after Blast Spins, no new sections have been added to the client over the past 5 years.
StreamTeam will not be magical and boost 888Poker now; the team is only a "must-have" for most top poker rooms. Of course, the situation may change if a true star is recruited.
But despite falling behind in such marketing strategies, 888Poker remains a TOP10 poker room and in terms of traffic does not differ much from iPoker Network, Winning Poker Network, or partypoker, and the softness of the field remains ahead of them.
Maybe constantly updating and "fashion trends" is not necessarily the secret formula to reach the TOP10?
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