Audience balancing and inclusion
After GGPoker announced the recruiting of Dan Bilzerian, it had received a lot of criticism. The main argument is that the King of Instagram could alienate the network's female audience due to Bilzerian's behavior towards women, including accusations of violence and erratic comments.
Therefore, two months ago, the site tried to calm down their users with the following statement:
"Part of making poker more inclusive is actively balancing out audiences that Dan does not always reach. Over the coming weeks and months, GGPoker will make a concerted effort in extending our outreach to female players."
This week the network fulfilled its promise.
Fantastic Ladies in Poker
GGNetwork announced a new partnership with Fantastic Ladies in Poker (FLIP). The organization was founded in 2017 and aims to develop women in poker. As stated on their social networks, it is a "Global female community supporting, empowering & celebrating women in poker."
Its founder and head of FLIP is Daiva Byrne — a Lithuanian living in London. She has won $219,074 during 10 years on the live poker circuit.
Said Byrne about the new partnership.
As the network explained, Byrne will be advising on strategies designed to engage with a wide range of poker communities. She will become the first female member of the Team GGPoker.
What does the partnership with FLIP means to GGNetwork?
Although FLIP is an unknown organization that grew out of a private Facebook group with 3,500 members, the new partnership will be mutually beneficial. The community will get a huge platform for promoting women in poker almost globally (unique promotions and tournaments are promised).
And GGNetwork finally has something to show after the Bilzerian controversy, and the cost of a contract with Daiva Byrne is probably much less than with any top poker player.
This partnership is likely to improve the image of the network among players of all genders and will have a positive impact on the traffic of its rooms.
GGNetwork team works hard, and now it's difficult to find any popular topic in which they are not present.
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