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PokerStars inks a deal with Furia eSports organization

Pokerstars announced a partnership with Brazilan Furia Esports organization, which has André Akkari in their team. Poker and Esports have more in common than we think, and in this article, we will analyze the impacts of this cooperation.

PokerStars inks a deal with Furia eSports organization

What is Furia Esports?

Furia Esports is a Brazilian team founded in 2017 by Jaime "raizen" Pádua, the current CEO. André Akkari, one of the most famous Brazilian poker players, joined the team as an investor. They specialize in Counter-Strike: Global Offensive (CS:GO), and their major achievement was in the Esports Championship Series Season 7, where they cashed $100,000 for their second place.

Reference: Esports is a sports competition using video games (StarCraft, Call of Duty, League of Legends, etc.). Those have become massively popular in the latest years due to global tournaments with millionaire prizes. 

The brand is sponsored by giants like LEGION by Lenovo and Nike and accounts for almost $900,000 in profits.

So far, their only connection with poker was the presence of Akkari in their team, but now PokerStars announced a new partnership with them.

Poker and Esports

Raise Your Edge Gaming Esports Team

Many poker players were Esports pros before hitting the tables. Doug Polk is known for being a CS:GO fan, and Lex Veldhuis switched from Starcraft to poker. Raise Your Edge (a famous poker school founded by "bencb789") added an esports division (RYE) in 2018 that plays Starcraft II, Hearthstone, and PUBG (Playerunknown's Battlegrounds) and currently have 122 medals.

Bertrand "ElkY" Grospellier reached top positions in many Starcrafts tournaments from 2001 — 2004, representing his country at four WCG (World Cyber Games) tournaments.

Besides that, poker and Esports cross their path in many ways:

  • Massive global tournaments are played in poker and Esports.
  • There is a big community of fans and influencers.
  • Media covers all major eSports and poker events, driven by their incredible fields and massive prize pools.
  • Both are considered skill games.

A significant difference is that poker is overregulated in many countries like the United States, while Esports are open worldwide, a situation that might change in the future.

Poker is dabbling into the video games market

Last week PokerStars confirmed a new sponsorship to Furia, a partnership to "bring the world of poker and eSports together." With the announcement, Stars also confirmed a new team of poker streamers, including André Akkari, Lali Tourner, and Rafael Moraes, winner of the first edition of The Venom.

Akkari referred to the sponsorship:

"Poker plays a natural part in Furia's DNA. It's all about making optimal decisions in the moment for long-term results. The partnership is a natural step for expansion as we look to move beyond eSports."

Rebecca McAdam-Willets, Associate Director of Public Relations at PokerStars, said:

"This approach, as well as their general ethos, sits extremely well with what we aim for at PokerStars. It will be exciting for us to see what we can bring our community and how we can engage new audiences by working together with such a passionate team."

Who will benefit from this?

Elky plays Starcraft

Although the scope of the partnership between PokerStars and Furia is unclear at the moment, join forces with Esports will undoubtedly benefit the poker ecosystem.

  • A new crossover game between eSports and Poker may be developed in the future.
  • Many players from each game will try the other one after seeing their idols streaming.
  • A new way to interact with poker pros may be launched.

Recently, PokerStars Managing Director, Severin Rasset, said that the future required to build a sense of community and make poker fun again, something that can be easily accomplished by adding Esports concepts to the game.

In the meantime, you can play online poker with ElkY, former Esports pro, at GGPoker. Contact us to get a deal and start playing now:

Telegram: @alexey_wpd

Skype: live:newbheartstoned

WhatsApp+66658566798

Email[email protected]

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Vargoso 07.11.20
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