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PokerStars: Main Brand, Aurora, and the new Bounty Builder

The latest PokerStars update brought much news at once: the rebranding of the loyalty system, a complete redesign of the most famous Bounty Builder tournaments, and absolutely no way to disable Aurora (although so far only in the Europool). More details on our article.

PokerStars: Main Brand, Aurora, and the new Bounty Builder

Stars Rewards vs. PokerStars Rewards: What's the difference?

When Stars were owned by Amaya, their resources and brand were used only as a base for fueling and creating other gaming products with different names. However, after the ownership changed last year and The Stars Group became part of Flutter Entertainment, such policy has changed.

For example, the BetStars bookmaker has already been closed while PokerStars Sports was launched; Stars Casino has been renamed to PokerStars casino.

And recently, the players noticed that the VIP section in the client has a slight change from Stars Rewards to PokerStars Rewards.

PokerStars Rewards

Apparently, the Flutter Management team realized that the world-class name they have inherited is best used to its fullest, even in non-poker products.

Aurora forever

A quite logical update occurred a few days ago at PokerStars.es. The new Aurora engine can no longer be disabled even by using the method that the software developers offered before — by editing the user.ini file.

Of course, Europool players can still get rid of the new graphics. To do this, you need to install an older version of the client and do all the necessary "manipulations" with this file. But the final sunset of the older PokerStars client will happen anytime soon.

This means that the same news will soon be waiting for poker players from the global PokerStars pool. So they should prepare for a mandatory transition to Aurora by the end of 2021.

Changing PKO tournaments

The most popular tournament series in the room — Bounty Builder — also got a hit:

  • The late registration period is now shorter. Although it cannot be called "short" — an hour and 45 minutes
  • The guaranteed prize pools increased
  • Blind structure reduced from 7 to 8 minutes
  • The starting stack was reduced from 167bb to 100bb
  • Format — re-entries added

And although these changes are only announced for the summer, it's clear that all this was done to make such tournaments more attractive for casual players.

What's next?

PokerScout 2017

PokerStars has been working on its VIP program this year. We have already written about reducing variance in prizes from chests and individual bonuses with 40% rakeback. Also, the site recruited Neymar, and now "Football Fever" appeared. Even long-forgotten cash leaderboards were arranged by the players of this room, although points were awarded using a non-standard formula.

Even with the naked eye, you can see the massive efforts of PokerStars aimed at attracting new players to the international pool and trying to keep the old ones at the tables. The classic strategy of any poker room. But in this case, its main driving force is a very unpleasant tendency for PokerStars:

PokerStars could take the most significant blow to its image and position in the industry in 2021 — losing first place in the PokerScout ranking. The gap with GGNetwork in the average weekly cash traffic from Stars was reduced to only 7%!

Recall that only less than 4 years ago, the closest competitors of the Red Spade room — 888Poker and partypoker, lagged behind it in this indicator by more than 7 times, and the young Asian network at that time — by 12 times.

So the second half of this year is bound to be a battleground between the two titans of online poker, who will bombard players with many new promotions and unusual offers.

Reach out to get more information about the best rakeback deals on the market:

Telegram: @alexey_wpd

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Vargoso 13.06.21
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