YouTube vs. Online Poker
YouTube started its crusade against poker video bloggers (by removing videos and blocking channels) more than a year ago. Two more rounds were confirmed by us, the last one in February 2020. It worths mentioning that many cases seemed to be related to a new YouTube algorithm that flagged poker videos as inadequate content.
Jaime Staples formed a group of affected vloggers, and after filling a collective appeal, the YouTube administration restored some channels. At the same time, there was no guarantee that the same situation won't repeat in the future.
Last week it became known that YouTube solved the problem for good and changed its gambling policy adding rules for poker videos
New YouTube poker policy
YouTube's Head of Gaming, Lester Chen, tweeted the following:
We've updated our gambling policy. We will now allow links to gambling sites that have been approved by Google Ads / YouTube.
The video hosting service included an important condition to promote poker rooms on its platform: Google needs to approve the poker room.
Links to which poker rooms are allowed on YouTube?
To get an advertising link to a particular room under a video, several conditions must be met:
- The poker room must be certified to advertise gambling in Google Ads, and only for those countries where they have a license. For all other countries, such videos will be blocked by YouTube;
- YouTuber must tag the video as 18+, Responsible Game, and live in a country where online poker is legal.
Since there are no links to poker rooms in new videos on major poker channels, we can conclude that no one has been certified yet.
In which countries does YouTube allow gambling ads?
One of the most critical issues related to poker videos on YouTube is the residence of the video creator himself.
According to the new gambling policy, such advertising is possible in 30 countries. In all of them, gambling has been legalized by the government:
- Europe: Austria, Belgium, Bulgaria, Croatia, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Latvia, Lithuania, Netherlands, Norway, Portugal, Romania, Serbia, Slovakia, Spain, Sweden, Switzerland, United Kingdom.
- Asia: Japan.
- Oceania: New Zealand.
- America: United States, Brazil, Canada, Colombia, Mexico.
YouTube has taken a big step in clarifying the rules for online poker video bloggers, considering its regional licensing. Now there is a transparent algorithm for creating videos with links, which will reduce the likelihood of deleting videos and channels.
However, there are several restrictions, and it's still needed to see how the certification process is. In the meantime, we invite all content creators on YouTube and Twitch to take advantage of our affiliate program to boost their incomes the safe way:
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