Stake Launches Website in Mexico Ahead of the 2026 World Cup

Launch of stake.mx before World Cup 2026

Stake has launched operations in Mexico via the stake.mx domain, giving users access to sports betting and online casinos. The rollout comes just ahead of the 2026 FIFA World Cup, which the country is set to host in the coming weeks.

According to CEO Jarrod Febbrio:

"Mexico is a key market for us, combining strong growth potential with a deep cultural connection to sports that aligns perfectly with Stake’s vision."

The brand has not obtained a direct local license. Instead, it operates as an agent of Uno Capali under the oversight of SEGOB (Mexico's Ministry of the Interior).

This approach is standard in Mexico, where international operators must partner with locally licensed entities, as standalone licenses are not issued to global platforms.

Market Potential and Stake Strategy

The Mexican iGaming market is valued at approximately $970 million in 2026 and is projected to grow to $1.96 billion by 2031, making it one of the most commercially significant markets in the region for gaming operators.

Mexico is a logical extension of Stake's regional strategy. The operator has already established a presence in:

• ✅Colombia
• ✅Peru
• ✅Brazil

The company now operates in Latin America’s largest markets and continues to strengthen its position in the regulated gambling sector. On one hand, competition among international operators is intensifying; on the other, the role of local licenses and partnerships is becoming increasingly important.

With the 2026 FIFA World Cup approaching, the Mexican market could emerge as a key driver of industry growth in Latin America in the years ahead.