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Poker rooms use many tricks to draw the attentión of new users, trying to overcome their competitors in terms of creativity. However, besides partnerships with live series, such promotions rarely target a "real world" audience.
This year we can highlight partypoker, which partnered with McLaren F1 Racing Team, giving away tickets to Grand Prix. And recently, we learned that another room found its own very original way to reach a new audience:
Americas Cardroom and OpenFortune have released fortune cookies across the United States for customers in more than 21,000 restaurants.
Reference: OpenFortune is a New York-based media company making fortune cookies advertising several brands. It collaborates with Coca-Cola, Disney, and Capital One. During this year, it has distributed over 1 billion cookies across the United States.
How does the promotion works?
Fortune Cookies are a traditional dish among Americans and gradually became a signature trademark of many restaurants, especially Chinese ones. Nowadays, advertisements and raffles are placed on these products, turning them into a kind of lottery ticket.
Now Americas Cardroom wants to benefit from this tradition.
"People believe that their fortune cookie brings them luck. We saw a natural fit with fortune cookies and playing poker. OpenFortune's scale, and its ability to place QR codes on the slips, allows Americas Cardroom to drive awareness, online engagement, and new player registrations." Michael Harris from ACR said.
Hence, after breaking the cookie, you will need to scan the code that will lead to a special advertising page from which you can already claim your winnings. The media reports that the room allocated a million dollars (or the equivalent in Bitcoin), but, most likely, such bonuses can only be received on your ACR account.
As a result, the poker room will reach a massive audience for whom luck in life has a certain meaning. And even if only visitors of American restaurants can participate in the promotion, indirectly all Winning Poker Network players will benefit from the influx of "new blood" to the tables.
Check out our Americas Cardroom review and reach our team to enjoy the benefits of our affiliate service:
- VIP rakeback deals
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Contact our manager Anton to get yourself a deal.
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