Lex Veldhuis Becomes New GGPoker Ambassador

GGPoker officially announced Lex Veldhuis as its newest ambassador on November 3, 2026. He has been named Global Streaming Ambassador and joined GGTeam.

Before his arrival, the team already included two players focused on poker content creation: streamer Kevin Martin and Greg Goes All In, known for his short-form entertaining videos.

For Veldhuis, this marks a new chapter in his career following the end of his long-term partnership with PokerStars in early 2026. He returned to regular streaming almost a year ago and has now officially teamed up with GGPoker. In recent months, he had already been playing almost exclusively on the platform.

In his new role, Lex will not only continue streaming but also help promote GGPoker's dedicated Streamer Mode. He will also host exclusive tournaments and special promotions for his audience.

The player described GGPoker as a natural choice for both himself and his audience. He noted he had come to appreciate the poker room’s software and the scale of its tournament schedule. Furthermore, his interactions with the GGPoker team convinced him of the potential for successful collaborative projects.

Daniel Negreanu welcomed the newest member of GGTeam, calling him a key figure in the world of poker streaming. He specifically highlighted Veldhuis’s hard work, his passion for the game, and his ability to engage with his audience.

For GGPoker, signing Veldhuis represents a step toward strengthening its presence in the streaming segment.  Lex already has an established international audience,  and his broadcasts combine high-stakes gameplay with detailed explanations of his decision-making process and genuine, emotional reactions to the action at the tables.

Results of WSOP Online

Veldhuis’s appointment came shortly after he participated in the WSOP Online series. In early October, Lex published an extensive report on his six weeks of grinding, complete with statistics from his tournaments and live streams.

During the series, his streams generated:

• 📊 550,000 hours watched.
• 👥 260,000 unique viewers.
• 🔥 10,000 concurrent viewers during a deep run in the $5,000 buy-in Main Event.
• 🙏 2.1 million video views.

But the results of the game itself turned out to be  less impressive:

• 📉 Loss of $120,000 after a long grind.
• 💰 Average buy-in: $640.
• 🏆 Five deep runs in WSOP bracelet events, with finishes ranging from 5th to 15th place.

Veldhuis admitted that he had long wanted to test himself in a full-scale WSOP series. He hadn’t played in Las Vegas since 2014 and had missed the atmosphere of a major series, the constant competition and the emotional highs and lows that come with the tournament grind.

According to the poker player, taking part in the series gave him a major motivational boost and a chance to finally test himself in competitions that had long been on his bucket list.

Lex also discussed the psychological challenges of such an intense grind. He doesn’t consider a $120,000 loss a disastrous result, but admits that going through 15–20 losing sessions in a row on camera can be mentally exhausting. He was eager to win a bracelet, but doesn’t believe the series' success should be measured solely by that achievement or the final profit.

Veldhuis also praised the high level of competition. He said many opponents played creatively and constantly challenged him to learn. Despite his extensive preparation, he recognizes that there is still plenty of room for improvement.

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