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APT Becomes WSOP Broadcast Partner

Author
Juan David Vargas Quiceno, aka Vargoso
Published
5/23/2026
Updated
5/23/2026

Just a few days before the start of the 2026 World Series of Poker, the Asian Poker Tour announced a partnership tied to the WSOP broadcasting. Check out this article, as  we’ll explore how the collaboration is structured and how it aligns with the brand’s long-term development strategy. 

Apt Stal Partnerom Translyatsiy Wsop

The World Series is heading to Asia

One of the region's largest poker brands, the Asian Poker Tour, has announced a partnership with the World Series of Poker.

"The Asian Poker Tour is proud to announce a new partnership with the World Series of Poker. WSOP 2026 runs from Tuesday, May 26 to Wednesday, July 15, free livestream coverage will be available on the official WSOP YouTube channel throughout the festival."

The relationship between the two brands was largely facilitated through GGPoker. The Asian Poker Tour has long partnered with the Asian skin Natural8 and has hosted an online version of its series in poker rooms for several years.

Previously, the WSOP has already attempted to enter the Asian market.The  World Series of Poker Asia Pacific took place in Melbourne in 2013 and 2014 and was initially envisioned as a large-scale regional expansion. However, the project lasted only two editions and was eventually discontinued.

Earlier this year, Winamax became the WSOP’s first international broadcast partner outside the United States after securing the rights to French-language streams. The deal effectively demonstrated how the WSOP is beginning to localize its media content for different regional markets.

How the New Partnership Will Operate

At this stage, APT will primarily appear on WSOP broadcasts in the role of a media partner.  However, the partnership will likely extend beyond simply featuring its logo on air.

  • The basic level of integration is visual. This includes branded elements on tables, in studio backgrounds, between-hands intros, and during transition segments within the broadcast. Brief mentions by commentators are also possible, especially at key moments in the episode.
  • The next level is content-based. This involves individual segments within the stream: short episodes with APT representatives, mini-reviews of their series in Asia, and a dedicated section within the broadcast schedule.
  • A more advanced level of integration could involve collaborative content production, such as launching localized commentary studios in multiple languages or having APT  participate in the creation of regional broadcast versions.

If the partnership develops further, a logical step would be to transition from a purely visual presence to a full-fledged media partner for the region. In this scenario, APT could become the WSOP's gateway to Asian audiences. 

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