Billionaire Coates Family Prepares Bet365 Sale

The Deal of the Century?

The Coates family is exploring the possibility of a partial or full sale of the British betting company Bet365.

The holding company's market value is now £9 billion (US). According to The Guardian, company representatives have talked with Wall Street banks and US consultants in recent weeks, discussing the deal's details.

One possible scenario is the sale of a stake to a private equity fund and a subsequent IPO. Discussions are also underway to create different structures before going public.

Denise Coates, founder and CEO of Bet365, owns 58% of the company. She could receive more than £5 billion if the sale goes through. Under her leadership, Bet365 grew from a small office in Stoke-on-Trent to one of the world leaders in the betting industry, being one of the first to offer live betting.

Why would American investors be interested in Bet365?

Bet365 has always sought to comply with the legislation of the countries it operates in. To date, the sportsbook is expanding its presence in the United States market and is already licensed in 13 states amid renewed interest in sports betting. Recall that in 2024, Americans legally bet a record $147.91 billion on sporting events.

Bet365's recent steps, including exiting the Chinese market and transferring the management of Stoke City Football Club to the company, have made the business more attractive to investors.

Analysts believe the current momentum is favorable for Bet365 to strengthen its presence in the United States, given its current position in the betting market and potential for future growth.

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