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PokerStars is testing a new loyalty program

PokerStars is getting ready for another reform of its loyalty system — until September 30, 2021, selected players will take part in a test. The new Stars Rewards promises direct rakeback from 15% to 65%. In this article, we will try to figure out what should the players of the room expect.

PokerStars is testing a new loyalty program

From rebranding to the return of rakeback

PokerStars decided not to limit themselves to rebranding their loyalty system, which took place a month ago and partially reduced the variance of the infamous chests. 'Surprisingly' after losing first place in the world ranking of online poker, the management to take more drastic steps.

From July 6 to September 30, 2021, PokerStars will test the brand new Stars Rewards, which gives from 15% to 65% rakeback. Only selected players can participate in the test.

Highlights of the new product:

  • Points requirement for getting bonuses of different chests are common
  • The drop-down bonus will be fixed; no more random rewards
  • The transition to a new level of bonuses is possible only after receiving certain prizes at the current level
  • Individual monthly poker tasks, which in fact represent a wagered bonus giving 40% fixed rakeback
Bonus type Number of points Number of bonuses to reach a new level Rakeback ($) Rakeback (%)
Blue 333 5 $0,50 15
Bronze 935 5 $1,50 16
Silver 2850 7 $5 17,5
Gold 10800 7 $20 18,5
Diamond 37500 10 $75 20
Black 100000   $250 25

Most likely, casual players will only get colored chests, and the wagered bonuses will become "gifts" for regs.

Is everything so good?

The poker community has reacted in many ways to this announcement. However, we highlight what recognized hardcore grinders have shared in specialized forums:

We don't trust PokerStars. And even though there are still three months of testing the new PokerStars Rewards ahead and it's unknown what will happen after the trial, we can already assume what challenges players will face if they want to get decent rakeback:

  1. Table cap of four
  2. Active waiting lists
  3. Rules of behavior at the tables
  4. Aurora engine

The main disadvantage of monthly bonuses, which will account for most of the rakeback, is the lack of consistency (players are not guaranteed a fixed return in the long term). Colored chests, although providing 15%-25% rakeback, lose intrigue and become unattractive for casual players.

Only a VIP program won't help PokerStars to retake the crown. Do you think PokerStars will be able to create a new bonus system around Stars Rewards that is equally attractive for all players?

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Vargoso 08.07.21
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