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partypoker returns to Italy in April 2020
In 2016 partypoker left the Italian poker market because after the gambling regulation, the results weren't the best and they decided to focus on other markets. Now, four years after, partypoker's parent company, GVC Holdings, shocked the market by announcing that partypoker obtained a license to offer its services in the Italian poker market.
partypoker obtains an Italian gaming license
In a brief press release, GVC Holdings confirmed that real money poker games will return to Italian players at April 2020 on partypoker. The "Agenzia delle dogane e dei Monopoli" granted the following concessions (licenses) to GVC Holdings, all of which have been active since April 1, 2020:
- 15026: Bwin Italia Srl, www.bwin.it;
- 15028: Bwin Italia Srl, several online casinos;
- 15417: Bwin Italia Srl, www.partypoker.it.
The best news for Italian grinders is that the license will allow partypoker to offer some global tournaments, meaning that in a short time, poker players living in Italy will not only enjoy cash games at a world-known brand, but they will also have access to massive tournament series.
Italy is the only country that signed the shared liquidity agreement in 2018 but never advanced to integrate its players with Spain, France, and Portugal.
Two years later, it seems unlikely that the Italian government joins other markets, but as the market remains highly profitable for gaming companies, partypoker and other big brands have made tremendous efforts to get licenses. Right now, PokerStars.it is a TOP10 poker room and iPoker.it is in the TOP20.
Tom Waters, partypoker managing director, commented in the press release:
"Despite recent changes that restrict marketing in Italy, the poker market there remains an exciting opportunity for partypoker.
We will be looking to improve and expand on our product and offering over 2020 and bring a different option for the Italian poker market.”
The partypoker.it website is already available and localized, and the poker room will celebrate its return to the Italian market with a freeroll campaign with €175 guaranteed every day.
Italian grinders can now join games in many poker rooms, including alternative ones with profitable rakeback deals from trusted affiliates. Reach us to find out more information:
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