FIFA Launches Prediction Market with ADI Predictstreet ahead of the 2026 World Cup

Official release of the FIFA and ADI Predictstreet partnership

In early April 2026, FIFA announced a long-term partnership with ADI Predictstreet, the organization's first official platform in the prediction market segment. The release emphasized its commitment to new technologies and expanded engagement with fans.

Frankly, FIFA is deliberately avoiding the term "betting," using the more neutral term "prediction market." This approach reduces regulatory risks and makes the product more flexible across different jurisdictions.

From a practical perspective, the rationale is straightforward: the World Cup drives massive interest in match predictions, and an integrated prediction market keeps that engagement within the FIFA ecosystem rather than sending users to third-party sportsbooks.

ADI Chain also confirmed the partnership at roughly the same time.

Introducing @Predictstreet⚡️

The Official Prediction Market Partner of the @FIFAWorldCup 2026™

More than 5 billion fans will watch the World Cup.
ADI Predictstreet was built to reach every single one of them.

The first consumer-facing ecosystem project on ADI Chain is going… pic.twitter.com/oYJpD2eElv

— ADI Chain (@ADIChain_) April 2, 2026

*ADI is the native token of the ADI Chain ecosystem, used within the project's infrastructure.

It's important to note that at the time of the announcement, the ADI Predictstreet website had not yet been launched.

Who is ADI Predictstreet?

ADI Predictstreet is part of the ADI Foundation and ADI Chain ecosystem, which is being developed by UAE-based entities with the participation of institutional investors, including International Holding Company (IHC).

The ADI Foundation positions itself as a developer of blockchain infrastructure and Web3 solutions. In this context, Predictstreet is seen not as a standalone product, but as part of a broader ecosystem. Before its partnership with FIFA, the project existed primarily as X accounts without a public product.

IHC is linked to the interests of the Abu Dhabi ruling family, further highlighting the organization's scale and political and investment influence. Thus the partnership can be seen as part of FIFA's broader rapprochement with Gulf capital.

ADI Predictstreet website

The project's website appeared on April 9, after the partnership was announced. At the moment, it functions as a basic early-access landing page: users are prompted to leave their email and wait for the launch.

There are no prediction market features, the interface is not demonstrated, and the product as a service is not yet available. This is key, as the technology itself should underscore the official FIFA partner's status.

According to the user agreement, the model is framed not as traditional betting but as a reward-based prediction system, which may help it avoid stricter regulatory constraints.

A Web3 layer is also being promoted, including digital assets, tokenized mechanics, and elements of a decentralized economy. Conceptually, the project resembles platforms like Polymarket, but without a fully operational market or meaningful liquidity.

At this stage, ADI Predictstreet remains more of a concept with official status, rather  than a completed product. For now, its primary asset is its partnership with FIFA.

FIFA Prediction Market: Ambitions vs Reality

FIFA is attempting to integrate a prediction market into the 2026 World Cup ecosystem, formally positioning it as a technological advancement of the fan experience. However, in reality, this is an early and poorly tested product, which received official partner status before a fully-fledged infrastructure was in place.

On the one hand, the logic is clear: interest in predictions surrounding the World Cup is enormous, and FIFA is seeking to monetize it within its system. On the other hand, the partner itself was a project that, at the time of the announcement, lacked a fully developed service and was presented more as part of the broader ADI Chain infrastructure.

As a result, there is a  gap between the project’s status and its level of development. The official partnership is already in place, while the platform itself remains at the concept stage.

The next phase of development will show whether ADI Predictstreet can evolve from a showcase concept into a fully functioning marketplace, or remain a project whose value is driven primarily by its FIFA partnership.