WSOP launches Vlogger Program

Author

Vargoso

Published

8/30/2025

Updated

8/30/2025

The World Series of Poker (WSOP) continues to actively develop the media space around its tournaments. The brand announced the launch of the Vlogger Program — a unique program for YouTube vloggers who shoot poker content. Now creators will be able to not only receive audience recognition, but also official bonuses from the WSOP for covering the events of the series.

What is the Vlogger Program?

The Vlogger Program is a new WSOP initiative that launched in August 2025. Its goal is to attract both up-and-coming and established YouTubers to cover tournaments.

The program offers bonuses to poker content creators: tickets to Circuit and Bracelet events, cash rewards for views, hotel stays, and even creative support from professional editors.

Vloggers can participate if they:

have a YouTube channel with at least 5,000 subscribers;
publish at least 60% poker content;
are at least 18 years old.

The program is divided into levels - from "Emerging Vlogger" to "Elite Vlogger". The larger the audience, the wider the range of privileges.

Vlogger Program bonus table:

Vlogger level	Subscribers	Bonuses
Emerging Vlogger	5 000–25 000	Circuit Ring Event Tickets (up to $3,000 per stop), Media Pass
Rising Vlogger	25 000–100 000	Same tickets + complimentary hotel stay, Media Pass, cash bonuses for views
Established Vlogger	100 000+	Circuit or Bracelet Tickets (up to $30,000 per stop), Suite stay, incentives, creative support
Elite Vlogger	250 000+	Customized annual package, exclusive benefits, Media Pass, cash bonuses, creative support

In addition, vloggers receive cash rewards for views: $5,000 for 1 million views and $10,000 for 2.5 million views. All participants receive a WSOP Media Pass, which gives access to the backstage part of the events.

For those vloggers who have more than 100K subscribers, the WSOP offers significant benefits - the main costs will be only transportation and food.

Player	Subscribers	Views	Main content
Daniel Negreanu	~904 000	~187,4m	WSOP vlogs, hand reviews, behind the scenes, player interviews
Brad Owen*	~786 000	~221,9m	Cash game, tournament vlogs, hand reviews, behind the scenes
Andrew Neeme	~195 000	~48m	Tournament vlogs, cash games, meeting other players, behind the scenes
Wolfgang Poker	~1 000 000	~500m	Cash game, tournament vlogs, short videos with hands, strategy tips
Lexy Gavin	~206 000	~15–20m	Tournament coverage, strategy tips, personal impressions
Frankie Cucchiara	~183 000	~12–15m	Hand reviews, personal experience of participating in tournaments, WSOP and WSOPC coverage
Corey Eyring	~164 000	~10–12m	Major tournament vlogs, strategy reviews, personal impressions
Johan Guilbert	~176 000	~577 000	High roller vlogs, hand reviews, behind the scenes moments, player interviews

*Brad is associated with the WPT brand, so he's unlikely to do much coverage of the WSOP series.

But even for content creators with a mid-sized audience, being on the program can significantly reduce travel and buy-in costs.

In unison with GGPoker

It is noteworthy that the launch of the WSOP video blogger program occurred almost simultaneously with the initiative of the “sister” brand GGPoker. It recently launched the Streamer Mode function, which offers approved streamers 100% cashback and additional bonuses to promote their own brand and career development.

Both programs pursue a similar goal - to support content creators who popularize poker among a wide audience. The only difference is in the format: WSOP relies on video bloggers covering live events of the series, and GGPoker focuses on active streamers.

After coming under the control of NSUS Group (the parent company of GGPoker), WSOP is actively updating its digital ecosystem: the site has been completely modernized, the WSOP Plus mobile application has been introduced.

Got a question?

Let's chat: