Has PokerStars surprised everyone again?
The fact that PokerStars is not going to give up first place in the online poker world without a fight (now, according to PokerScout, it has retaken the throne from GGNetwork) became evident after the room announced the return to the old loyalty system, albeit during a test period.
Recently the red spade room rook another rather non-trivial step that could greatly help them in boosting its popularity:
PokerStars.net recruited the famous rapper, showman, and streamer Papo MC, a recognized personality in Argentina and South America.
In short, PokerStars decided to openly promote its play money pool and attracted a rather bright character for this.
Who is Papo MC?
Alejandro Andrés Lococo, a 29-yeard old native of the Argentine city Mar del Plata uses this stage name. He gained fame as a freestyle rapper in 2011.
The musician is not a beginner in poker. On the same PokerStars platform (only for cash), he has been playing for several years under the nickname [Papo]AR. The musician won important events this year:
- High Roller Club: $1,050 Thursday Thrill ($15,031).
- BSOP Online 04: $215 NLHE ($11,956)
Our hero was able to earn more than $100k in live tournaments since 2018. He was especially active during partypoker MILLIONS South America, where he played at the same table with Phil Hellmuth:
"Today is a big day for me, I'm so proud to wear the PokerStars badge. This is a big step in my career. This is where every poker player dreams of being. Let's work hard to take poker to the next level. See you at the tables" said Papo MC
What is PokerStars hoping for?
Of course, the most important thing for the room is Alejandro's fame on social media (subscribers per platform: YouTube – 2.09 million, Twitch – 1.7 million, Instagram – 2.6 million) and the image of a cheerful guy. Now all this audience will see poker streams, private games with friends on "Papa's Talk Show," and even a game in PokerStars VR.
The only question is: why the rapper was not included in the regular Team Pro with Neymar but was offered to grind only for play money? in our opinion, the case may be as follows:
PokerStars wants to promote its brand in an important region of Latin America without regard to local gambling laws and "recruit" new poker fans who are not yet ready to play for real money.
It turns out that the room is now not only trying to regain at least some regulars but is even more closely engaged in the development of its base of amateur players, which may have a positive effect on the overall traffic in the future. However, the main competitor of PokerStars is also working in this direction, as it recently launched ClubGG app for the US market.
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